Seville After Sunset
A Seville sunset, transformed into a strategic brand moment
The Brief
Brand Safety Alliance and GlobalBlock wanted to place themselves at the heart of ICANN86 through a premium networking reception that would strengthen industry relationships, celebrate a strategic partnership and create lasting content.
The experience needed to feel unmistakably rooted in Seville while retaining the polish expected by an executive audience. From venue selection and invitations to the formal signing ceremony, every detail had to support both meaningful business engagement and an effortless guest journey.
We created Seville After Sunset: a hospitality-led rooftop event combining panoramic city views, original local artwork, carefully integrated branding and choreographed celebration moments in one cohesive cultural experience.
- Client
- Brand Safety Alliance & GlobalBlock
- Sector
- Technology & Corporate Hospitality
- Year
- 2026
- Services
-
- Event Strategy
- Venue Sourcing
- Creative Direction
- Production
- Guest Management
- Content
From the activation
The work behind the moment
After an extensive search and two days of venue assessments in Seville, we selected Querencia Sevilla for its central location, rooftop setting, guest flow and cathedral views. We then mapped the complete journey from invitation and QR check-in to the rooftop reveal, networking, speeches and post-event communications.
To give the event an authentic creative identity, Equals commissioned celebrated Seville artist Manuel Leon. His bespoke artwork became the foundation for the event’s visual world, appearing across guest communications, signage, rooftop murals, the programme, landing page and social assets.
The evening brought together executive hospitality, a formal signing ceremony with the Chinese delegation, speeches, a GlobalBlock anniversary cake reveal, music and atmospheric content capture. Photography, videography and executive headshots extended the value beyond the rooftop, while seamless check-in and carefully staged moments kept guests engaged throughout the programme.
What the numbers revealed
A snapshot of the measurable impact delivered through this project.
