Equals plans and delivers product sampling campaigns and product launches across London and the UK. From audience strategy and location planning to staffing, logistics, permits and reporting, we put products in front of the right people and turn trial into measurable brand engagement.
Effective sampling is not about handing out as much product as possible. It is about putting the right product in front of the right audience, in the right place, at the right time.
We deliver product sampling campaigns and launches across transport hubs, city centres, festivals, retail environments and live events. We build each campaign around audience behaviour, location, timing and the role the product needs to play in that moment.
That approach has supported campaigns for brands including Tropicana, KFC, Naked Natural Smoothies, 19 Crimes, Penfolds, Rimmel and Busker Whiskey. Our work covers strategic location targeting, experienced brand ambassador teams, high-volume distribution, content capture, logistics, compliance and reporting.
For Tropicana, that meant targeting high-footfall locations close to retail distribution, commuter audiences and moments where refreshment demand was highest, then adapting the activation format for stations, city centres and larger festival environments.
The result is a sampling campaign built around relevance, reach and measurable delivery rather than distribution alone.
A single, accountable team takes your campaign from audience strategy and location planning through to live delivery and final reporting.
We establish who the campaign needs to reach, what response it should create and where the product will be most relevant.
We plan the locations, sampling mechanic, customer journey, staffing, permits, stock, production and logistics.
Our team manages ambassadors, equipment, refrigerated storage, stock distribution and live delivery across every activation location.
We report on samples, interactions, feedback, sign-ups, redemptions and other measures agreed before launch.
We place products where audiences already gather, move, socialise and buy — from commuter hubs and city centres to festivals, retail environments and dedicated launches. Each activation is shaped around the audience, setting and moment rather than forcing the same format into every campaign.
We have delivered large-scale sampling campaigns for established consumer brands across festivals, transport hubs, retail environments and high-footfall locations, with programmes ranging from tens of thousands to hundreds of thousands of samples.
We do not simply chase footfall. We consider audience profile, dwell time, timing, location context and retail proximity to identify where the product is most likely to feel relevant and create a meaningful interaction.
Sampling at scale depends on what happens behind the scenes. Equals manages staffing, permits, stock, production and live logistics, supported by storage and asset management capability for POS, activation kit, branding and product.
We deliver product sampling campaigns across transport hubs, city centres, festivals, retail environments, events and other high-footfall locations. The format is built around the audience, product and campaign objective rather than using the same approach for every brief.
Yes. Location strategy is a core part of the planning process. We assess factors such as audience profile, footfall, dwell time, time of day, retail proximity and cost to identify the locations most likely to deliver against the brief.
Yes. Equals can coordinate staffing, stock, logistics, permits, production and reporting across multiple locations, with one campaign team managing delivery throughout.
Yes. We recruit, contract, train and brief experienced brand ambassadors around your product, audience and campaign objectives so the team understands both the brand message and the role they need to play on the ground.
That depends on the objective. Measurement can include samples distributed, interactions, sign-ups, redemptions, consumer feedback, content performance and other agreed campaign metrics. We define the reporting framework before launch so the right information is captured during the activation.
Brief us on your next project and let's build something unforgettable together.
