About Us
Equals is a culture-led experiential agency specialising in brand activations, sampling campaigns and strategic partnerships.
We connect brands with real audiences in real spaces — from festivals and fan zones to touring experiences and iconic venues.
Creative. Credible. Impactful.
Wherever your audience shows up, we help your brand stand out
Our Services
We handle everything from event strategy, concept creation and production, through to asset builds, logistics and reporting; always aiming to execute inspiring ideas that bring results and deliver a truly ROI positive brand experience for your company.
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Our Work
We create culturally tuned brand moments that demand attention. From building the Tia Maria Studio with Baby Queen at Latitude to curating a Soho takeover for 19 Crimes with PARTYNEXTDOOR, our activations are bold, strategic and designed for real impact.
Our work shows up where the audience already is — delivering reach, relevance, and results.
Case Studies
Insights
With decades of industry experience behind us, we’ve seen the good, the bad, and the forgettable when it comes to brand activations. Here’s our take on what’s working — and what’s not — in today’s event landscape, plus our insights on how brands can make a meaningful impact when connecting with live audiences.
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Sustainable
Event Solutions
We are a business on a SUSTAINABLE net zero journey.
We are incredibly passionate about what we do.
We champion our PEOPLE.
We love to INNOVATE and use TECHNOLOGY
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