From identifying the right opportunities and negotiating sponsorship rights to activation, content and reporting, we connect brands with highly engaged audiences in the places and moments that matter.
The right brand partnership can put you at the heart of culture, creating meaningful connections with audiences when they are at their most engaged. Finding the right opportunity, though, is only the beginning.
Equals helps brands identify, negotiate and activate partnerships across festivals, live events, venues, sport, entertainment and cultural experiences. We start with your audience and objectives, finding opportunities where your brand can add genuine value rather than simply add another logo.
From sponsorship negotiation and rights management to creative activation, production, staffing, sampling, hospitality and content, we can manage the partnership from first conversation through to live delivery.
We have activated partnerships for brands including Molson Coors, Moët Hennessy, ITSU, Tia Maria, 19 Crimes, KFC and Tropicana across high-engagement live environments.
A single, experienced team helps you find the right opportunity, secure the right partnership and turn it into an experience that delivers for your audience and your brand.
We define who you need to reach, what the partnership should achieve and where your brand has the strongest relevance.
We identify suitable partners, events and properties, then negotiate the rights, assets and opportunities needed to support the brief.
We turn the agreement into a live experience through creative, production, staffing, sampling, hospitality, content and on-site delivery.
We extend the partnership through content and media activity, then report on reach, engagement and the measures agreed at the outset.
Festivals. Sport. Music. Hospitality. Entertainment. Culture. The strongest partnerships place brands in environments where audiences are already engaged, open to discovery and ready to participate. We help identify those opportunities, then create a role for your brand that feels relevant, memorable and worth talking about.
Our relationships with promoters, venues and event partners help us connect brands with relevant opportunities across festivals, sport and live entertainment, with access extending into a wider UK and European events network.
We help negotiate more than presence alone. Depending on the opportunity, that can include sponsorship rights, category exclusivity, sampling, hospitality, content, media support and other assets that give the brand a meaningful role within the experience.
We do not disappear once the agreement is signed. Our team can take the partnership through creative, production, staffing, sampling, hospitality, content, logistics and live delivery, giving you one accountable partner from negotiation through to activation.
We work across festivals, live events, venues, sport, entertainment and cultural experiences. That can include sponsorships, experiential partnerships, sampling programmes, hospitality, content collaborations and other opportunities built around your audience and objectives.
Yes. We start with your audience, objectives and budget rather than a predetermined event or property. We then identify relevant opportunities and assess how well each one fits the brief.
Yes. We can manage partnership and sponsorship negotiations, helping secure the rights and assets needed to make the partnership work. That can include activation space, exclusivity, sampling rights, hospitality, content opportunities and supporting media depending on the property.
Yes. This is a core part of our offer. We can manage creative concepts, production, staffing, sampling, hospitality, content, logistics and live delivery, providing one team from partnership strategy through to activation and reporting.
Yes. Festivals and live environments are a major part of our experience. Equals has activated partnerships for brands including Molson Coors, Moët Hennessy, ITSU, Tia Maria, 19 Crimes, KFC and Tropicana across high-engagement social and cultural environments.
Yes. We can incorporate content capture, influencer activity and media amplification into the activation, helping the partnership reach beyond the physical event itself.
Brief us on your next project and let's build something unforgettable together.
