High Noon x Between the Bridges
Launching summer, one sample at a time
The Brief
High Noon wanted to announce its arrival at Between the Bridges with an opening-night activation that put the product directly into consumers’ hands and introduced the brand in a lively, social setting.
The experience needed to combine rapid product trial with meaningful engagement. Alongside communicating the brand story and key messages, the team had to gather authentic feedback on flavour, calorie perception and High Noon’s place in the UK market.
We created a flexible 360-degree activation built around a custom sampling cart, premium parasols and a branded ping-pong table. The simple, sociable format invited people to stop, play and discover the product without slowing down distribution.
- Client
- High Noon
- Sector
- Ready-to-Drink & Hospitality
- Year
- 2025
- Services
-
- Sampling Strategy
- Activation Production
- Staffing
- Consumer Insight
From the activation
The work behind the moment
A fully trained sampling team launched the activation on Between the Bridges’ opening night, serving Pineapple and Black Cherry vodka soda from the custom cart and roaming across the venue to reach guests in high-footfall areas.
The branded ping-pong table quickly became an engagement focal point, generating participation with minimal supervision while parasols extended visibility throughout the venue. Samples were poured directly from chilled cans as they were distributed to maintain the perfect serve.
Demand continued after all 34 cases had been sampled, providing a strong signal of interest. Consumer comments highlighted the light calorie perception, easy-drinking flavour and excitement around a US favourite arriving in the UK, while the feedback gathered gave the brand useful direction for its three-month programme.
What the numbers revealed
A snapshot of the measurable impact delivered through this project.
