Global Block
Turning a global industry event into a platform for connection
The Brief
GlobalBlock needed a premium presence at INTA 2026 that could cut through a busy exhibition environment, communicate a distinctive brand proposition and create the right conditions for meaningful conversations with prospects and existing clients.
The brief went beyond building a stand. The experience needed to balance high-impact brand visibility with practical hosting and demonstration space, while a supporting promotional campaign encouraged delegates to seek out GlobalBlock during the event.
We developed a fully integrated 360-degree booth with four active demo screens, a confident visual identity and thoughtful branded giveaways. Every element was designed to attract attention, support product discovery and convert footfall into qualified engagement.
- Client
- GlobalBlock
- Sector
- Brand Protection & Technology
- Year
- 2026
- Services
-
- Creative Design
- Exhibition Production
- Motion Content
- Promotion
- Lead Generation
From the activation
The work behind the moment
Equals managed the creative and physical delivery of GlobalBlock’s INTA presence, producing the concept deck, 3D renders, floor plans, elevations, source files and motion treatments for the back wall and pillars. The finished booth used a premium build and carpet treatment to create a strong, cohesive destination with access from every side.
Four demonstration screens remained consistently busy, giving the team dedicated space to introduce the product and host conversations. A carefully selected giveaway range – including satin pillowcases, pillow spray, socks and client reward kits – extended the brand idea into useful, memorable items that were well received by prospects.
Beyond the exhibition hall, a promotional team activated around ExCeL and Soho with 300 branded health-drink samples and bottle-neck tags. Despite transport disruption affecting delegate travel, the combined stand and outreach programme delivered strong recognition, a positive response from visitors and a clear pipeline of captured leads.
What the numbers revealed
A snapshot of the measurable impact delivered through this project.
