Tropicana Sparkling x Taste of London
A sparkling taste of summer in Regent's Park
The Brief
Tropicana Sparkling wanted to place its new drinks at the centre of one of London’s best-known food festivals and turn trial into a memorable brand experience for consumers, buyers and hospitality professionals.
With an ambitious sampling forecast and a busy competitor landscape, the activation needed to work hard from every angle: attracting attention, communicating refreshment and moving large volumes of product without losing its relaxed summer feel.
We created an orangery-inspired garden built around a citrus-shaped Airstream, with a fruit-coloured arch, branded deckchairs and parasols. Bubbles and orange scent added playful sensory cues, making the product’s flavour and sparkling character tangible before the first sip.
- Client
- Tropicana
- Sector
- Soft Drinks & Food Festivals
- Year
- 2024
- Services
-
- Creative Activation
- Production
- Staffing
- Sampling
- Logistics
From the activation
The work behind the moment
The activation ran at Taste of London in Regent’s Park from 13-16 June, welcoming a broad audience aged 20-55 alongside trade teams, senior buyers and hospitality professionals. The distinctive Airstream and summer-garden setting created a highly visible, inviting destination on site.
Our team managed product sampling across the full event, supported by additional distribution points to maximise reach. When rain threatened the guest experience, we rapidly sourced a pergola covering for the seating area and adapted staffing and replenishment plans to maintain service.
We also built practical relationships on site to solve limited back-of-house storage and introduced music to lift the atmosphere and drive footfall. The result was a generous, energetic experience that prompted strong spontaneous reactions to both the products and the stand itself.
What the numbers revealed
A snapshot of the measurable impact delivered through this project.
