Challenge
Co-ordinate a national celebration of Moëts second global Party Day.
Solution
Equals delivered 8 simultaneous takeover activations across the U.K.’s most iconic bars and restaurants, including Australasia in Spinningfields, The Edgbaston in Birmingham and Skygarden, Madison St Paul’s and Bluebird in the capital. From conceptual venue design through to premium asset production and management, artist booking, logistics, staffing and media management, Equals provided a truly 360-degree brand activation solution that gained global media coverage across a variety of platforms.
