Challenge
To promote the launch of Blossom Hill’s Gin Fizz with a national tour reaching key consumers.
Solution
Equals developed the beautiful Blossom Hill Gin Fizz van, a nimble, cost effective touring machine which could nip across the country and access tricky outdoor sites wherever they may be.
Results
– 50,000 samples
– 9 city locations
– 3,500 pieces of social content generated
