Challenge

To create a unique activation bringing to life the spirit of Pampero & Pyrat in central London.

Solution

Equals identified and negotiated an opportunity with the Trafalgar Hotel’s Vista Bar, transforming the space into a rum shack for three full months across the summer. Partnering with the hotel’s mixologist, we also curated a bespoke cocktail menu, providing a slice of Caribbean calm in the middle of London’s hectic nightlife.