Challenge
To launch a brand new product range across three key Star Wars titles to a global consumer audience at a media launch in London’s iconic Pinewood Studios.
Solution
We designed and created bespoke product displays and immersive environments to show-off the all new product ranges, while co-ordinating and masterminding the delegate transport, F&B, media Q&A and global live stream.
Results
– 250 media & influencer attendees
– Global media coverage
– 100,000+ views of live stream
