Challenge
To reach consumers not traditionally involved with the wine category and bring to life the brand platform: Banish Convention.
Solution
We created a national sampling tour for 19 Crimes which took the brand into unexpected and unusual environments, from the London Coffee Festival to Birmingham’s Beer Central, challenging consumers’ perception of wine and landing the brand story with a suite of bespoke brand assets.
Results
– 25,000 samples delivered
– 9 individual events created/attended
