In a world where audiences are harder to reach and even harder to impress, Equals creates experiences that cut through the noise.
We’re a brand activation and experiential agency that works where culture happens — designing and delivering creative campaigns that don’t just show up, but stand out. From large-scale festival takeovers to smart sampling moments and fan-first brand spaces, we create experiences that people actually want to be part of.
Because we don’t just place brands at events.
We embed them in the experience.
What We Do
We help brands connect with live audiences through five core service areas:
Brand Activations & Experiential Campaigns
From festival arenas to touring builds and venue takeovers, we design for cultural relevance and commercial impact — guided by insight, not guesswork.
Brand Partnerships & Sponsorship Strategy
We match brands with the right audiences and event platforms, negotiate contracts, and unlock marketing rights that amplify visibility and value.
Sampling That Converts
Our sampling campaigns go beyond handouts — they create moments. Whether it’s chilled cans at a packed festival or energy boosts at London’s busiest stations, we deliver high-volume product placement with real-time impact.
Content & Curation
From artist collabs and influencer partnerships to content capture built for TikTok and Instagram, we help brands extend their story far beyond the live space.
F+B Operations
We operate fast, premium and sustainable food and beverage solutions — offering innovation, efficiency and experience in every serve.
Where You’ll Find Us in 2025
We activate across the UK’s most iconic festivals, venues and cultural moments. Here’s where we’re already confirmed this year:
April
• BREW//LDN
May
• Land Beyond, Brighton
• Radio 1 Big Weekend, Liverpool
• GALA, London
• The Park Series, Brighton
June
• The Park Series, Leicester
July
• BST Hyde Park
• The Park Series, Hitchin
• Rock Oyster
August
• Live From Wythenshawe Park, Manchester
• All Points East, London
• The Park Series, Newcastle
• The Big Feastival, Cotswolds
September
• Radio 2 In The Park, Chelmsford
• Before Midnight, London
• Waterworks, London
• DnB Allstars Festival, London
October
• Black Deer in the City
Venues
• Riverside East, Olympic Park
• Dreamland, Margate
• Between the Bridges, Southbank
• Winter Wonderland, and more
Let’s Build Something Unforgettable
If you’re planning a campaign in 2025, looking to launch a product, or exploring new ways to reach your audience through live experience — we’d love to help.