To create a unique activation and environment in a rooftop bar in Central London.
To showcase Pampero & Pyrat rums in an authentic Caribbean and Venezuelan rum shack, whilst maintaining the 5 star status of the hotel.
This summer, Equals brought their activation expertise to the rooftop Vista Bar at the esteemed Trafalgar Hotel. Working with the team at the Trafalgar, we transformed the modern space into a rum shack, inspired by the Southern and Central American origins of Pampero and Pyrat rums. Influenced by Anguillan and Venezuelan colours and textures, we designed and built a relaxed rooftop environment, using bold orange accents and patterns against a backdrop of distressed wood, grass and palm trees. The design offers a welcome juxtaposition to the views of London landmarks including the London Eye, Nelson’s Column and Big Ben.
The bar offers a range of bespoke rum-based cocktails, designed for the activation by the hotel’s mixologist.
The Rum Shack is open until September 2016.