Moët Party Day

The 17th of June 2017 saw luxury champagne brand Moët & Chandon celebrate their second global Moët Party Day, with over 70 countries taking part in the festivities worldwide.

Equals worked in close partnership with Moët to co-ordinate and deliver 8 simultaneous takeover activations across the U.K.’s most iconic bars and restaurants, including Australasia in Spinningfields, The Edgbaston in Birmingham and Skygarden, Madison St Paul’s and Bluebird in the capital. To drive sales of the brand’s new Ice Imperial product, venues were transformed to feature bespoke assets such as branded daybeds, bowling alleys, surfboards and the UK’s first Moët branded Piaggio. From conceptual venue design through to premium asset production and management, artist booking, logistics, staffing and media management, Equals provided a truly 360-degree brand activation solution that gained global media coverage across a variety of platforms.

 

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