Jameson Airstream

Throughout Summer 2017, Equals worked alongside premium Irish whiskey brand Jameson to manage multiple airstream activations across a handpicked portfolio of U.K. festivals.

Drawing upon its extensive market data and festival knowledge, Equals negotiated activation, sponsorship and media rights at 8 leading U.K. festivals, including We Are Fstvl, Latitude, Wireless, Secret Garden Party, Love Supreme, Sundown, Y Not! and Boomtown Fair. Over 100,000 Jameson Ginger and Lime samples were given out to members of the public at strategic activation locations, and this alongside free gift with purchase incentives facilitated through Event Click and Collect ultimately helped achieve the activation’s key goal of driving product sales.

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