Despite challenging conditions at festivals, premium products still demand the highest possible quality of serve and the experience, as they say, is everything.


Equals worked alongside Heidsieck & Co to deliver three separate brand bar experiences for British Summer Time in London’s Hyde Park. These included a Meadowland Lounge, a Balloon Basket Bar and a spectacular Treehouse bar 10m above the main stage crowd offering valued guests and customers a money-can’t-buy festival experience.

From the creation of the first 3D visuals, the carefully profiled staffing to the pouring of the last perfectly chilled bottle we design specifically to account for the challenges of green field festival sites and enormous festival crowds. Equals manages the entire process to ensure that each discreet element works together to create a great brand experience and a great drinking experience.

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