Clash of Clans – London Installation

The Clash of Clans app has climbed to dizzying heights of success since its creation in 2012, at one point becoming the highest-grossing app in the world.

Equals worked alongside its U.S. partner agency to deliver the U.K. elements of Clash of Clans’ 5th birthday celebrations.  After first securing a high-footfall area on the iconic South Bank in London, Equals worked alongside U.K. and U.S. props agencies to bring colossal creations of The Barbarian and two Air Blowers from the game to life for four days. The logistical challenges of day-time installation, power, cabling and internet hotspot provision in central London were met with enthusiasm and expertise by Equals, with the team successfully managing production, location and delivery.The eye-catching activation generated unprecedented attention across multiple social media platforms, resulting in a total of 29,250 engagements with the Air Blowers and 22,750 engagements with The Barbarian, this translated to millions of impressions across social media.

Beam me up!