With over 21 million users worldwide, female-friendly dating app Bumble is creating a buzz in the online dating world.

Equals was approached by the company to fully design and produce a festival activation concept, with the key goal of driving downloads of the app to increase consumer usage. By drawing upon its extensive market research base, Equals developed a brand activation concept that facilitated and encouraged interaction between brand and consumer through the distribution of Bumble merchandise and features such as glitter stations and prize giveaways. The concept successfully toured around UK festivals, including We R Fstvl and Field Day.  

Beam me up!